Advertising affects teens
Advertisers are using channels that teens can access readily and easily, such as TV, in-school marketing and the Internet. It is worth noting that TV watching may not be the chief cause of obesity, but rather the fast food commercials, notes Laura Gottesdiener in AlterNet. Online Advertising The Internet has become an intrinsic part of a teen's daily life. Fast food manufacturers have taken advantage of this to target teenagers with food commercials. The advertisers mainly target children, teens, black and Hispanic youth, according to the Yale Ruud Center for Food Policy and Obesity.
Criticism of advertising
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The media is increasingly focusing on kids and adolescents to captivate with advertisements. According to marketing research companies, teenagers are important to marketers because they can spend a substantial open income, spend family money easily, and they are easily able to influence their families to spend on large and small household purchases that appeal to them. Furthermore, Kids are also a viable market because they can easily influence, lifestyle, and overall trends; and provide a view of society and how it is now and what it is likely to become. Therefore, marketers and advertisers are seeking advertising spaces that are kids exposed to in order to reach them with such advertisements designed to provide an illusion to them, and portray a certain image to their innocent and trusting nature about a product or service. Furthermore, they would include branded material in video games in order to reach the younger men. They would also target highly popular television shows between the children and teens in order to reach them. These advertisements normally have a mental and physical impact on the teenagers viewing television.
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Effects of advertising on teen body image
Background[ edit ] According to Medimark Research Inc. Bad effect[ edit ] Effect on society[ edit ] The way beauty is portrayed in the media tends to cause dissatisfaction and negative thoughts about oneself when those results are not achieved. Sociocultural standards of feminine beauty are presented in almost all forms of popular media are bombarding women with these unrealistic images that portray what is considered to be the "ideal body" within this society. Such standards of beauty are unattainable for most women; The majority of the models displayed on television and in advertisements are well below what is considered healthy body weight.
Advertising Influences on Teens Alissa Fleck Advertising that promotes a distorted image of the average female body can encourage eating disorders in young women. Companies know teens are vulnerable and likely to be consuming media and, therefore, target young people with their advertising. While the effects of advertising can be detrimental to teenagers, it's possible to combat the negative impacts by being proactive about what your kids view and how they interact with it. Tobacco and Alcohol Tobacco and alcohol advertising is a particularly negative influence on teenagers, according to a issue of Pediatrics, and tobacco and alcohol companies tend to target young people who are susceptible to this advertising. The journal reports tobacco advertising is more influential in getting young people to take up the habit than family members and friends who smoke.
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